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Embodied in a playground of tonal purple shades and sensory textures, three products are effortlessly intuitive in application.
August 27, 2026
By: Rachel Klemovitch
Prada Beauty introduces its new Wisteria Makeup Collection, informed by Prada’s fashion archives, which have long anticipated the zeitgeist with a new expression of modernity.
Multi-faceted, multi-textured, and imbued with the spirit of creative independence, this purple has always been unmistakably Prada.
From fashion to beauty, the Wisteria Makeup Collection re-imagines this vision through a contemporary makeup lens.
Embodied in a tactile playground of tonal purple shades and sensory textures, three high-performance products are innovative in formulation and effortlessly intuitive in application.
The collection includes Touch Cream-to-Powder Blush in Wisteria Lilac & Wisteria Violet, Prada Balm in Wisteria Gleams, and Pradalines Durable Gliding Eye Pencil in Glycine.
The new Prada Touch Cream-to-Powder Blush comes in two limited-edition shades, Wisteria Lilac, a cool-toned lilac, and Wisteria Violet, a deep plum-violet.
The blendable formula transforms from a creamy balm to a blurred, soft-matte finish for up to 12 hours of long wear, allowing you to sculpt and lift the look of cheekbones with vibrant and stackable shades.
Prada Touch is infused with raspberry extract and provitamin E, leaving skin feeling exceptionally cared for and radiant.
The new Prada Balm in Wisteria Gleams has a comfortable, glide-and-go formula that is infused with cool wisteria shimmers, instantly delivering a playful, pinky lilac finish with iridescent shimmers.
This new iteration features Micro-Blushing Technology that adapts to lips’ PH to bring out their natural tone with a tailored singular shade.
Enriched with Prada Beauty’s signature caring complex, the formula contains Bifidus extract and jojoba oil – lips feel instantly soft, smooth, protected, and hydrated with up to 24 hours of moisturizing comfort and care.
Completing the collection is Pradalines Durable Gliding Eye Pencil in Glycine. This is a transfer-resistant and waterproof formula that delivers high-impact and long-lasting color in one stroke.
Prada Debuts Its First Blush with Bella Hadid
Prada Beauty Celebrates World Refill Day
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